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Interlinking Relevant Articles

For improved traffic (and better TS$s), you’d do well to interlink your relevant stories.

Besides helping you earn more TS$s, interlinking relevant articles keeps the readers engaged within our site for longer.

Here’s how we link out to another Web page (on our portals or elsewhere):

<a href="URL (the Web page address where you want readers to go)">link text</a>

To illustrate, let’s take two of Neera Sabharwal’s relevant stories on The Med Guru.
Copy 1: http://www.themedguru.com/20110616/feature/taking-control-your-diabetes-...

Better TS$s with Better Tag Words

Right tag words can mean the difference between many TS dollars (TS$s) and no TS dollars for you.

You get TS$s in proportion to the number of visitors your stories attract; so, high traffic means high dollars for you. And you increase the traffic propensity of your stories by providing better keywords.

relaunching www.trustsquare.com

Hi friends, We are re-launching trustsquare.com as a consumer review portal. We have listed about 20000 services/outlets across the country in various categories, and will be adding more in times to come. We'd need your support in promoting this as a place where people can report good/bad services they encounter everyday around them.

To start with, you can submit reviews for various services you come across everyday, be it your bank, local tailor or a doctor, can be anything. If you cannot find the services on the site, let us know, or you can add it yourself.

Your TS Dollars and Social Media

Dear writers,

Your TS dollars can go very well with your social networking and bookmarking activities. The more active you are on Facebook, Twitter, Stumble Upon, Digg, YouTube, etc., the more TS dollars you can see in your account.

All you need to do is publicize your news and features through your network of friends (or fans or followers) on these sites. For all you know, you might earn Rs100-1000 per article on top of your pay. Routinely.

For more on TS dollars, read these posts:
http://www.trustsquare.net/content/now-ts-your-features

TS Dollars and Traffic Readings

We have been getting more than a few inquiries from writers lately on their news’ TS$ value. This happens when they don’t find their news faring anywhere in the TS dollars program, despite the news having registered more than the required reads on the portal. The answer to their confusion is Google Analytics.

Only the human visits--the reads stripped of visits by robots, crawlers, and other programmed software--are considered for the TS$ program, and Google Analytics is the software that filters all the unwanted visits and gives us just what we reward your news for: human visits.

Why Not to Be Didactic in Your Features

A little on focused research and not being didactic in your write-ups.

Before you sit down to write features for TrustSquare, we want you to go through 4000-8000 words (depending on the type of feature) worth of research. This is our way of making sure that you have done thorough study of the topic. Unless you go through this much research, you cannot possibly understand enough about your chosen subject.

Guidelines for TrustSquare Feature Writers

Here are some suggestions based on the errors and lapses we repeatedly see in the submitted articles.

First a word on the sub-editing that every writer is expected to do before submitting their pieces. Give half an hour more to the articles that you submit and do the subbing on it. We don’t want to correct mistakes that the writer could’ve corrected herself. Only the errors you cannot find are allowed, not the ones the writer is capable of correcting.

Writing News Headlines

Some of us have trouble writing clear headlines. The following post tries to iron out a few of the troubles.

You have to be clear, short, and complete when writing a headline. To write a news headline, write the lead (the first sentence of your news that sums up the news) first and then eliminate all prepositions, articles, adjectives, conjunctions, and punctuation from the lead. You will be left with something that reads like a telegram, which is written in telegraphic English.

Interviewing Sources

If you stick around in the media for long, chances are that you’ll be required to gather information first-hand by interviewing sources. Here are a few pointers for the uninitiated.

Though there’s plenty to be said on the art of interviewing--in fact, books have been written on the subject--here’re a few notes to start the uninitiated. Plenty more will follow if only the team starts interviewing sources first-hand.

Go prepared. Do research on the subject (the interviewee) as well as the subject matter before the big day.

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